2nd Cup Marketing Report

3MC3 Marketing Report December 7, 2007 indorsement Cup Streetsville executive director Summary The enunciate enclosed pertains to the indorse Cup Streetsville café which is locate in Streetsville, Ontario. The role of the report is to examine the goals of the company and find alternatives of how to reach these goals. natural and external factors were analyzed in suppose to form these strategies. The petty(a) gross sales growth of only 1 to 2% at the café was the identified problem, with the main reason be Starbucks entrance into the military capability coffee market work by the street. There was a renowned sales decrease upon its entrance. The fixing of the Second Cup café is a bang corner spot, and its product is at par with its competitors. Second Cups beverages atomic number 18 slightly lower than their prime competitor Starbucks, but extravagantlyer than Tim Hortons. However, the café has a product good with their 27 brewed flavours of i n comparison with Starbucks 12 flavours. The long-term objective lens for Second Cup is to compass a consistent sales growth of 10 to 15% in the next tierce to five years. This would be an increment of $40,000 in annual sales, change approximately 50 more than cups of regular coffee a day. The short-term goal is to profit the sales by 5%.

This increase in sales is possible because there is already a loyal backup base at the café, and the Second Cup indemnity coffee selection will get in coffee connoisseurs. It is in like manner situated in an area cognise for its abundant beauty parlor and spa businesses which bring costumers in. Based on need trends conducted throug! h a survey, consumers view a prosperous environment and the intimate of the store to be of very high importance. The café is in pauperism of interior renovations and an outdoor patio, but are costly and unattainable at the moment. Some other noted secondary demand trends found is the increase in preferences for premium coffee, and that customers were purchasing ane to two thirds of their coffee from outside the house. Relating to...If you requirement to get a full essay, order it on our website: BestEssayCheap.com

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